The Honest Hoarding
A billboard that doesn't brag — it counts.
What It Is
A live-updating OOH display showing real-time count of pesticide-free packs tested and cleared. The number climbs every hour. No claims. Just evidence that honest farming is scaling.
Digital OOH billboard
Top highways, 4 metros
"Watch the number grow"
Live counter + transparency
How It Works
- Digital LED billboard connected to real testing data
- Counter updates hourly with actual packs tested
- Night mode with glowing green counter against city skyline
- QR code links to live dashboard with full testing data
Where to Deploy
CONTENT THAT GETS CREATED
- Time-lapse of the counter climbing through the day — "Watch it tick"
- "The billboard that brands don't want you to see" — viral reel hook
- Night shots of the glowing counter against city skyline
- Split-screen: flashy brand ads vs one honest number
The Invisible Guest
Pesticides have been at every Indian dinner table. Nobody could see them.
Three Creative Routes
Mr. Keetnashak — suited, briefcase — sits at every family meal. Dal chawal: he's there. Makhana movie night: there. Honest Farms arrives. He checks his invite. No entry. Gets up. Leaves.
Beautiful oil-painted family portrait — dal, ghee, makhana on table. Zoom in: tiny Mr. Keetnashak painted in every corner. New portrait. Honest Farms products. He's not in this one.
Mock school yearbook. Every student has a superlative. Mr. Keetnashak's page: 'Most Likely to Show Up Uninvited to Every Meal.'
Share Hook: 'Has Mr. Keetnashak been at YOUR table?' — saves, shares, floods parent WhatsApp groups.
Security Check — For Your Dal
Every society checks everything at the gate. Except the food going into your body.
Three Creative Routes
A new 'checking booth' appears overnight. Brand rep in khaki stops grocery delivery bikes. Red stamp: FLAGGED. Honest Farms pack: green stamp CLEARED. Residents get a 'food clearance certificate' + trial pack.
New notice in official RWA circular format: 'IMPORTANT: Keetnashak Alert.' Lists real FSSAI pesticide residue facts. Last line: 'One brand has completed 230 checks and has been cleared.' QR code.
Branded weighing scale in the society park — for dal, not body weight. Place your current dal brand on one side. FSSAI data card on other. Scale tips. Place Honest Farms. 230 checks. Scale balances.
Target: Aware Maa · New Parent | Every activation is filmed — ground content IS digital content.
🎓📋
Tiffin Report Card
The child becomes the brand messenger.
The report card goes home.
Tiffin Report Card
The child becomes the brand messenger. The report card goes home.
Three Creative Routes
Lab coat brand rep + giant magnifying glass opens tiffins and issues report cards. Dal from unknown source: C — Pending jaanch. Honest Farms makhana: A+ — Pesticide free. Gold star.
Not a brand stall — a real science fair exhibit. Petri dishes, colour-change indicators, NABL lab report printouts. Students run a test — test strip stays clear (Honest Farms). One changes colour.
One week: school canteen food made with Honest Farms dal, makhana, sattu. Small flag on each dish: 'Aaj ka khaana — 230 checks ke baad.' No lecture. Just the food, flagged honestly.
Target: New Parent · Aware Maa | Tiffin Report Cards photographed and shared by parents on Instagram Stories.
Engagement Games
Play. Learn. Choose Honest.
Interactive games designed for events, schools, and society activations. Each game educates while entertaining — turning awareness into action.
